UTM URL Builder — Tag Links for Google Analytics

Build UTM-tagged campaign URLs for Google Analytics, Adobe Analytics, and other tools. Presets for newsletter, social, and paid search. Validates required params.

Runs 100% in your browser — nothing is uploaded.

Destination URL *

Presets:

Campaign Source *e.g. google, newsletter, twitterCampaign Medium *e.g. cpc, email, social, referralCampaign Name *e.g. spring_launch, black_friday_2026Campaign IDoptional GA4 field — internal identifierCampaign Termpaid-keyword text (for search ads)Campaign ContentA/B test variant or ad copy id

utm_source is missing — required by Google Analytics.
utm_medium is missing — required by Google Analytics.
utm_campaign is missing — required by Google Analytics.

Generated URL

https://toolvaults.net/

Frequently asked

Which parameters are required?

GA4 treats `utm_source`, `utm_medium`, and `utm_campaign` as required — without all three, a hit won't be attributed to the campaign. `utm_id`, `utm_term`, and `utm_content` are optional supplements.

Should I use lowercase?

Yes. UTM values are case-sensitive in every major analytics tool — `Newsletter` and `newsletter` will show as different campaigns and split your data. Pick a naming convention (lowercase + underscores is common) and enforce it.

Will existing query params be preserved?

Yes. If your URL already has `?ref=x`, the tool keeps it and adds UTM params alongside. If you're re-editing a link, existing utm_* values are updated in place.

Frequently asked

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