Loom vs Vidyard for Async Video
Loom and Vidyard both record screen and webcam video and share via link. The difference is audience: Loom is built for internal team communication, Vidyard for external sales outreach.
Loom and Vidyard solve similar recording problems — capture your screen and face, share via a link, let people watch whenever they want — but they’re designed around different audiences. Loom is built for internal communication: replacing meetings, walking teammates through documents, and giving feedback asynchronously. Vidyard is built for sales and marketing: tracking who watched your video, when they dropped off, and integrating view data with CRM systems. Pick based on who you’re sending to, not how you record.
At a glance
| Loom | Vidyard | |
|---|---|---|
| Free tier | 25 videos, 5 min each | Unlimited videos (basic) |
| Paid plans | $12.50/creator/mo (Business) | $29/mo (Pro), $89/mo (Teams) |
| Recording modes | Screen, cam, or both | Screen, cam, or both |
| Max video length | 5 min (free), unlimited (paid) | Unlimited (all tiers) |
| Viewer analytics | Basic (views, reactions) | Detailed (per-viewer, heatmap, drop-off) |
| CRM integration | Limited | Salesforce, HubSpot, Salesloft, Outreach |
| Email integration | Gmail plugin | Gmail, Outlook, LinkedIn InMail |
| Editing | Trim, stitch clips, captions | Trim, calls-to-action overlay |
| Reactions / comments | Yes — timestamped | Limited |
| Team features | Shared workspace, folders | Team analytics, templates |
| Atlassian / GitHub / Notion | Native integration | Limited |
| Best for | Internal teams, async communication | Sales, marketing, prospect outreach |
Loom — the team communication tool
Loom became the default async video tool for remote teams because it reduces the overhead of meetings and written communication for anything that benefits from seeing the screen and hearing a voice. Walking through a pull request, explaining a design decision, giving feedback on a document, onboarding a new hire to a workflow — all of these are faster to record as a 3-minute Loom than to write as a document or schedule as a 30-minute call.
- Instant sharing: Loom generates a shareable link the moment you stop recording — no upload wait, no manual export. The viewer gets the link and watches immediately. This frictionless workflow is the core reason for Loom’s adoption in teams.
- Engagement features: viewers can react to specific moments in the video and leave timestamped comments. The recorder gets notified when someone watches, what they reacted to, and what they commented. This turns a one-way recording into a lightweight conversation thread without scheduling a call.
- Engineering and product integrations: Loom integrates natively into GitHub (attach a video to a PR), Jira (embed in a ticket), Confluence (embed in a page), and Notion. For engineering and product teams, this makes Loom the contextual video layer on top of existing tools — more useful than a generic video platform.
- Free tier limitation: 25 videos at 5 minutes maximum each. For occasional use this is fine; for daily use it fills up in a week. The Business plan ($12.50/creator/mo) removes both limits and adds editing, custom branding, and deeper analytics.
Vidyard — the sales outreach tool
Vidyard’s core differentiation is viewer analytics. When a prospect watches a Vidyard video, you can see exactly who watched (from email), what percentage they completed, and when they dropped off. This data is pushed to your CRM (Salesforce, HubSpot) as activity events, which lets sales teams prioritize follow-up based on video engagement rather than email opens alone. For SDRs and AEs sending personalized video outreach, this makes Vidyard significantly more useful than Loom.
- Personalized video at scale: Vidyard supports video prospecting workflows where a rep records a short personalized video for each prospect. The viewer analytics tell you who watched and for how long — a prospect who watched 90% of your video is a warmer lead than one who watched 10%.
- CRM integration: Vidyard pushes video view events directly into Salesforce and HubSpot contact records and deal timelines. For teams that live in CRM, this visibility is valuable. Loom has no equivalent CRM integration.
- Calls-to-action: Vidyard lets you embed clickable calls-to-action (CTAs) directly in the video — book a meeting, visit a pricing page, download a resource. For sales and marketing videos where the goal is a specific viewer action, this drives conversions more effectively than a video with a link in the description.
- Free tier: Vidyard’s free tier is more generous than Loom’s on recording length and volume — unlimited videos with basic sharing and analytics. The paid tiers add advanced analytics, CRM sync, custom branding, and team features.
Who should pick which
The takeaway
Loom for teams. Vidyard for sales. If you’re in a technical role or any function where the audience is internal — teammates, stakeholders, collaborators — Loom’s integrations and team features are more useful. If you’re in a customer-facing role where knowing whether a prospect watched your video changes your follow-up, Vidyard’s analytics are worth the difference.