Tools to Grow on Social Media
Scheduling, analytics, and content — we don't do social directly but here's the honest shortlist.
The social-media tool space is dominated by a few very capable products (Buffer, Later, Metricool). Building our own version wouldn't add anything a solo creator or a small marketing team needs.
What we DO have that fits the workflow: a QR code generator (for linking print materials to social bios), an image resizer (thumbnails, cover images), and a UTM builder (for tracking which posts actually drive traffic).
Small utilities that fit into any workflow
QR for print → social bridges, images for posts, UTMs for attribution.
- QR Code GeneratorGenerate QR codes for URLs, text, WiFi credentials, and more. Customize colors and error correction. Download as PNG or SVG. Runs in your browser.
- Image ResizerResize any image to any dimensions and convert to WebP, JPEG, or PNG. Quality slider. Never uploaded — everything happens on your device.
- UTM URL BuilderBuild UTM-tagged campaign URLs for Google Analytics, Adobe Analytics, and other tools. Presets for newsletter, social, and paid search. Validates required params.
- Meta Tag GeneratorGenerate SEO, Open Graph, and Twitter Card meta tags from your title, description, URL, and image. Includes a live Google SERP preview.
- Color ConverterPaste any color in hex, rgb(), rgba(), or hsl() and get it in every other format instantly. Includes a live swatch and a native color picker.
Or reach for a broader tool
Third-party products that fit this use case. Our built-in tools cover the small technical jobs; these cover the bigger workflows around them. External links, hand-picked, not sponsored.
| Tool | Pricing | Best for | Tier |
|---|---|---|---|
| Buffer Simple scheduling for every major social platform. | Free (3 channels) · Essentials from $6/mo per channel | Solo creators and small teams who want scheduling without a heavy dashboard. | Freemium |
| Later Instagram-first content scheduler + link-in-bio tool. | Free trial · Starter from $16.67/mo | Instagram-heavy creators who want to plan the visual grid, not just schedule posts. | Freemium |
| Metricool Analytics + scheduling for all major social + ads. | Free tier · Starter from $22/mo | Marketers who need proper analytics + reporting alongside scheduling. | Freemium |
- BufferFreemiumSimple scheduling for every major social platform.
- Schedule posts to Twitter/X, Instagram, LinkedIn, Facebook, TikTok, Pinterest
- Best-time-to-post suggestions
- Simple analytics on engagement
Best for: Solo creators and small teams who want scheduling without a heavy dashboard.Free (3 channels) · Essentials from $6/mo per channelVisit Buffer - LaterFreemiumInstagram-first content scheduler + link-in-bio tool.
- Visual content calendar showing your Instagram grid preview
- Linkin.bio landing pages (their equivalent of Linktree)
- Auto-publish to Instagram, TikTok, LinkedIn, Facebook, Pinterest
Best for: Instagram-heavy creators who want to plan the visual grid, not just schedule posts.Free trial · Starter from $16.67/moVisit Later - MetricoolFreemiumAnalytics + scheduling for all major social + ads.
- Deep analytics across Instagram, TikTok, YouTube, Twitter, LinkedIn
- Competitor tracking (see how you rank against similar accounts)
- Scheduling + ad campaign management in one dashboard
Best for: Marketers who need proper analytics + reporting alongside scheduling.Free tier · Starter from $22/moVisit Metricool