Tools to Launch a Website

The small utilities that speed up every ship — from favicons and OG images to SEO tags.

Shipping a website isn't the design work — that's done in Figma or Webflow. It's the fifty small chores after: generating a favicon in the four sizes browsers actually expect, building an OG image that renders on Twitter and LinkedIn, writing meta tags that don't look terrible in search results, testing your robots.txt, generating UTM links for campaigns, checking that your button colors actually pass contrast rules.

These are all one-off jobs that don't deserve a paid subscription. Every tool below is free, browser-based, and does exactly one thing.

Our pick
For favicons across every browser + iOS + PWA size, use our Favicon Generator.

Generates all four canonical sizes (32, 180, 192, 512) from text, emoji, or a gradient — no design tool needed. Runs locally.

Open Favicon Generator

Branding basics

Color, contrast, favicon, gradient.

Content & copy

Case, slugs, word counts, placeholder text.

SEO & sharing

Meta tags, robots, UTM, QR — the layer between your site and Google.

Under the hood

Format the data, hash the file, encode the token.

Or reach for a broader tool

Third-party products that fit this use case. Our built-in tools cover the small technical jobs; these cover the bigger workflows around them. External links, hand-picked, not sponsored.

ToolPricingBest forTier
Canva
Design tool with thousands of wedding + invitation templates.
Free tier · Pro from $12.99/moAnyone who wants professionally-designed printed materials without hiring a designer.Freemium
Webflow
Visual website builder that outputs production-quality code.
Free to build · Site plans from $14/mo · CMS from $23/moDesigners building marketing sites who want visual control without writing CSS.Freemium
Framer
Design and publish a marketing site from one canvas.
Free tier (Framer subdomain) · Custom domain from $10/moSolo founders and designers who want a landing page live in an afternoon.Freemium
Vercel
Frontend cloud for hosting Next.js, React, and static sites.
Free hobby tier · Pro from $20/mo per memberDevelopers deploying React, Next.js, or static-site projects who want zero-config hosting.Freemium
Notion
Docs, wiki, database, and lightweight site builder in one.
Free personal tier · Plus from $12/mo per userAnyone who wants a shared team brain without setting up an intranet.Freemium
Stripe
Developer-first payments infrastructure.
2.9% + $0.30 per successful US card transactionAnyone building a product that needs to charge customers, from a $5 template sale to a SaaS.Paid
Figma
Collaborative design tool that runs in the browser.
Free for 3 files · Pro from $15/mo per editorDesign teams working together on interfaces; also solo designers who want free tooling.Freemium
Coolors
Fast palette generator + gradient + contrast tools.
Free · Pro from $8/moDesigners who want quick palette exploration when starting a new brand or landing page.Freemium
Excalidraw
Free browser-based whiteboard and diagram tool with a hand-drawn aesthetic.
Free · Plus from $7/mo for team featuresQuick wireframes and technical diagrams that don't need to look polished — faster than Figma for rough sketches.Free

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